Uneekor
Role: Senior Designer at Sussner
Brand Strategy
Brand Identity Design
Product Design
Marketing & Materials
Location
Global
The power of "U"
"Uneekor" is a launch monitor company that needed a brand to that met clients at convenience, power, and quality. Their name is an abbreviation of their "unique-core-technology" they patented for their launch monitors.
After long hours of research and many many concepts dying on the cutting room floor, we finally found the idea that defined the entire brand. Power. You see, power isn't just something that comes from strength, it comes from within, and there just so happens to be a universal power symbol that could make this brand instantly recognizable.
Combined with the letter "U" and matching at the optimal launch angle, the logo was born. The greatest thing about branding is that you can carry a simple idea forward into every touchpoint. Uneekor didn't want to sell launch monitors, they wanted to give YOU the power to change your game. The power of U.
*AdFed logo design award at “The Show” (2023)
*Video produced by Uneekor.
During our discovery process of the logo, we found that placing the letter "U" inside a container would quickly differentiate the logo from a generic power symbol found on most devices.
*Since launching (hah) they have taken their brand into their own hands and have since modified the logo. They have maintained the core idea, though.
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A focused body of work that spans strategy, identity, and clear direction. Every project starts with an idea worth creating.
