Sprocket
Identity Design
Usage Guidelines
Templates & Presentations
Website Design
Location
Global
Rewriting the playbook for data-driven teams.
The brand’s repositioning involved a comprehensive overhaul of Sprocket’s visual and verbal identity, aiming to capture the vibrancy and passion of the professional sports world while emphasizing the intricate and human-centered nature of their insight work.
Credits:
Creative Director: Derek Sussner
Senior Designer: Blake Spiegel
Brand Strategy: Tucker Larson
A brand that plays to win.
Sprocket has a hands-on process that unravels consumer insights to inspire their client’s marketing efforts. The new identity stands for finding clarity in the mess of data and messages, symbolic of Sprocket’s emphasis on the psychological side of data analytics in the business side of the sports industry.
Harmonious chaos.
Brand messaging and visual identity system work harmoniously to create a the brand for the Sprocket brand that aligns with the spirit of the professional sports industry while resonating with their business-oriented audience.
Exceeding expectations.
This strategic rebranding not only meets but exceeds the objective of capturing the attention of the industry. Sprocket is now seen as the go-to player for data science in the sports industry.
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