Flying Goat
Copywriting
Logo Design
Illustration
Packaging
Marketing Materials
Location
Eau Claire, WI
Proudly Wisconsin.
Flying Goat celebrates local craft. “Made in Wisconsin” is more than a headline on the label, but a promise that everything is locally crafted in Wisconsin.
*Photography by Kayla at A Spoonful Photography
A curious goat.
The brand story was written to create the baseline for the copywriting and directly inspired the illustration on the label.
"A young and curious goat has an itch for greener pastures. He embarked on a journey driven by a longing for something new. Something extraordinary. Through meadows and over brooks, he discovered a field where the grass truly was greener.The journey is a symbol of our commitment to delivering an experience that goes beyond the norm, and is a symbol of where the graaass is not just greener but holds the promise of the better side of things. Join us on this adventure and embrace new heights."
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A focused body of work that spans strategy, identity, and clear direction. Every project starts with an idea worth creating.
