I build brands that make people look twice, with strategies that make them unforgettable.
I build brands that make people look twice, with strategies that make them unforgettable.
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10
+
Years of Experience
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50
+
Industry Awards
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100
%
Handcrafted
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About
(01)
Welcome to the design studio of Blake Spiegel
I'm a designer and art director with over 10 years of experience building brands.
I work at the intersection of strategy and identity, bringing the kind of work that makes great brands unforgettable.
Select Work
(02)
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Beliefs
(03)
Anyone can make something look beautiful, but good design isn't just about aesthetics. It's about how it makes people feel.
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Capabilities
(04)
Strategy
1
Great brands don't happen by accident. I work to build the ideas that gives brands purpose, direction, and something worth remembering.
Unique Positioning
Market Research
Objectives & Goals
User Journeys
Brand Foundation
Brand Audits
Identity
2
A brand is so much more than its logo. The identity is the full picture, where every visual decision works together to say something unforgettable.
Logo Design
Responsive Design Systems
Brand Guidelines
Typography & Color Systems
Textures & Patterns
Illustrations
Art Direction
3
Art direction that builds compelling visual narratives and makes every creative output intentional and impactful.
Visual Directions
Campaigns & Advertising
Brand Consistency
Client Meetings & Presentations
Project Scope & Timelines
Photography & Direction
Brand Activation
4
Activation is where the brand meets the world. Bringing the brand to life across every touchpoint, so the strategy and identity show up with consistency, purpose, and impact.
Campaigns
Interactive
Packaging
Print & Production
Apparel & Merchandise
Web Design
Strategy
Great brands don't happen by accident. I work to build the ideas that gives brands purpose, direction, and something worth remembering.
Unique Positioning
Market Research
Objectives & Goals
User Journeys
Brand Foundation
Brand Audits
Identity
A brand is so much more than its logo. The identity is the full picture, where every visual decision works together to say something unforgettable.
Logo Design
Responsive Design Systems
Brand Guidelines
Typography & Color Systems
Textures & Patterns
Illustrations
Art Direction
Art direction that builds compelling visual narratives and makes every creative output intentional and impactful.
Visual Directions
Campaigns & Advertising
Brand Consistency
Client Meetings & Presentations
Project Scope & Timelines
Photography & Direction
Brand Activation
Activation is where the brand meets the world. Bringing the brand to life across every touchpoint, so the strategy and identity show up with consistency, purpose, and impact.
Campaigns
Interactive
Packaging
Print & Production
Apparel & Merchandise
Web Design
Strategy
Great brands don't happen by accident. I work to build the ideas that gives brands purpose, direction, and something worth remembering.
Unique Positioning
Market Research
Objectives & Goals
User Journeys
Brand Foundation
Brand Audits
Identity
A brand is so much more than its logo. The identity is the full picture, where every visual decision works together to say something unforgettable.
Logo Design
Responsive Design Systems
Brand Guidelines
Typography & Color Systems
Textures & Patterns
Illustrations
Art Direction
Art direction that builds compelling visual narratives and makes every creative output intentional and impactful.
Visual Directions
Campaigns & Advertising
Brand Consistency
Client Meetings & Presentations
Project Scope & Timelines
Photography & Direction
Brand Activation
Activation is where the brand meets the world. Bringing the brand to life across every touchpoint, so the strategy and identity show up with consistency, purpose, and impact.
Campaigns
Interactive
Packaging
Print & Production
Apparel & Merchandise
Web Design
/
Process
(04)
My process is intentionally simple.
Good work doesn't need to be complicated. It needs to be considered.
Discover
1
Every project starts with a conversation. Well before anything should be made, we first need to understand the goals, audience, and challenges we aim to solve.
Discover
1
Every project starts with a conversation. Well before anything should be made, we first need to understand the goals, audience, and challenges we aim to solve.
Discover
1
Every project starts with a conversation. Well before anything should be made, we first need to understand the goals, audience, and challenges we aim to solve.
Strategize
2
We take the insights and turn them into strategic solutions, so everything that follows always reflects these ideas.
Strategize
2
We take the insights and turn them into strategic solutions, so everything that follows always reflects these ideas.
Strategize
2
We take the insights and turn them into strategic solutions, so everything that follows always reflects these ideas.
Design
3
We can finally get creative. This is where ideas come to life. Every visual decision is explored, refined, and made with our goals in mind.
Design
3
We can finally get creative. This is where ideas come to life. Every visual decision is explored, refined, and made with our goals in mind.
Design
3
We can finally get creative. This is where ideas come to life. Every visual decision is explored, refined, and made with our goals in mind.
Deliver
4
Files are handed off with care and attention to detail, but my passion doesn't stop when our scope does. Have questions? I'm always here to help.
Deliver
4
Files are handed off with care and attention to detail, but my passion doesn't stop when our scope does. Have questions? I'm always here to help.
Deliver
4
Files are handed off with care and attention to detail, but my passion doesn't stop when our scope does. Have questions? I'm always here to help.